The importance of #Hashtags:
Hashtags have become a crucial part in almost every social media marketing strategy, but sometimes their worthless if you don’t use them in the best possible way according to the possibilities offered by each social network.
The primary purpose of a hashtag is to bring conversations on the same topic into a single thread to make it convenient for information consumers to view and compare ideas.
Luckily, QuickSprout has compiled an entire infographic in what to do and what should be avoided when using hashtags in major social platforms, such as Twitter, Instagram, Facebook and Google.
But before we dive deeper, the first thing that you should have clear is what exactly is a #Hashtag?. According to, Wikipedia, “a #Hashtag is a word or an unspaced phrase prefixed with the hash character (or number sign), #, to form a label” and is used to highlight keywords or topics within a social media status.
Let’s begin shelling off their different uses across the different social media networks:
1. How to use hashtags on Twitter:
The real use of hashtags really began on Twitter, and according to Wikipedia, it was a Google employee, Chris Messina
, the first to use one with this Tweet back in 2007:
how do you feel about using # (pound) for groups. As in #barcamp [msg]?
—Chris Messina, (“factoryjoe”), August 23, 2007
Just take a look at Twitter to see how Tweets with hashtags receive twice the engagement against those who don’t post with hashtags, but according to statistics, it is recommended to use two hashtags maximum per Tweet:
- Using more than 2 hashtags reduces the engagement a 17%.
- The Tweets with 1 or 2 hashtags are 21% more engagement.
- Users are 55% more likely to retweet when you include at least 1 hashtag.
- Only 25% of the Tweets without hashtags are retweeted against a 40% rate of retweets for those who have hashtags.
2. How to use hashtags on Instagram:
Instagram is a completely different ‘beast’ compared to Twitter in regards to the use of hashtags. In the selfie capital social network hashatgs are the Kings, and the most experienced users use them quite enough.
In fact, according to the below infographic, posts with more than 11 hashtags have more engagement than those posts with just a few hashtags. The following graphic shows you percentages of engagement depending on the number of hashtags:
In a nutshell: people love to follow the hashtags in Instagram, so don’t hesitate to use them.
3. How to use the hashtags on Facebook:
The use of hashtags in Facebook is relatively new, and the truth is that they are not as effective as on Twitter or in Instagram. Here is some data:
1-2 Hashtags – 593 interactions on average per post
3-5 Hashtags – 416 interactions on average per post
6-10 Hashtags – 307 interactions on average per post
10 Hashtags – 188 interactions on average per post
For many users on Facebook, the use of hashtags seems forced and unnatural. In addition, users on this social media platform often don’t find much on the basis of hashtags in this network, since for most users it is a novelty, and it is strongly recommended that you be prudent with the use of the hashgtags on Facebook.
4. How to use hashtags on Google+
Although the use of Google+ still has not expanded enough, the truth is that Google is including hashtags even when the user didn’t include any: You can also edit the hashtags and add your own, so it’s clear that Google knows the importance and use of hastags.
In fact, Google hashtags can already be found by doing a simple search on Google. In addition, you can also add hashtags in reviews of posts and these will also appear in searches.
In conclusion, #hashtags are here to stay, so don’t be afraid to use them because they are an excellent method and tool to increase your overall traffic on social media platforms and beyond, but do so in a consistent way according to the performance they have in each social network following the following tricks: