Hashtags were created by Twitter as a means of organizing content and are now found on many social media channels like Google+, Tumblr, Pinterest, Instagram, Facebook and others. Using hashtags on Instagram and elsewhere helps users tag content of a particular subject with the # symbol to organize and categorize messages or photos.
According to Wikipedia a Hashtag is:
a word or an unspaced phrase prefixed with the number sign (“
#“). It is a form of metadata tag. Words in messages on microblogging and social networking services such as Twitter, Facebook, Google+ or Instagram may be tagged by putting “#” before them, either as they appear in a sentence, (e.g., “New artists announced for #SXSW2014 Music Festival”) or appended to it.
Hashtags allow us to label in a thematic way the photos we share in Instagram and other social networks. This helps us arrange the images that we upload to these social media networks so that other people can find them easily, therefore the use of popular hashtags is an essential tool to get more Instagram followers and likes.
According to the studies of Big Data that are being carried out by Instagram, the most popular Instagram hashtags are:
- # instadaily
- # bestoftheday
If you’re looking for “likes” we would recommend you not to be adding these hashtags to your images if they have no relation, since a lot of users would distrust you on having felt deceived and that wouldn’t help you on getting more likes and probably not even followers.
You can also find plenty of online tools to find the most popular Instagram hashtags by categories and use them to extract the juice of your images, one of the most popular tools for this is: Tagstagram, has of app for iOS and Android, with a free version. The functioning of this type of apps is simple. They are based in arranging the hashtags in different categories and all you have to do is simply find the group of tags best suited to your photograph. Tap & hold your finger on the text, hit copy and then refer back to Instagram where all you have to do is tap & hold in the comment box under your chosen photograph and hit paste.
Which popular Instagram hashtags are you using? Share your favorites in the comments below.
And remember, in addition to promoting your pictures on Instagram there are a variety of other social media networks that you can use to promote your images and build a personal brand like Pinterest.
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