Discover 6 new ways you can use Pinterest to promote your business and get more clients!
Many entrepreneurs, who have just newly arrived in the social networks world, fall into the mistake of closing other possibilities. For example; by only creating accounts on the big three social media networks (Facebook, Twitter, and YouTube) and completely forgetting about the immense range of possibilities that other platforms such as Pinterest can offer their business. On this post I will try to cover 6 tips to use Pinterest for your business!
Pinterest is a community similar to Tumblr. This platform allows users to save photos on different boards and categorize them. If you own a business you can certainly use Pinterest to upload photos of your company’s products, for example, virtual catalogs, among other things. By creating a network environment to your profile, you can be able to generate enough interaction and feedback that will help you build loyalty among your followers with the same or even more power than Facebook.
The most obvious use of Pinterest from a business perspective is to sell their products. Your business can use Pinterest to redirect users to your online store by uploading your product images including its prices. Home, arts and crafts, style/fashion, and food, are the most popular boards among this social network. The key is to get the attention of your Pinterest followers by uploading attractive images.
Another way a business can use Pinterest for its benefit is by creating a contests on this platform. Contest are also a fantastic way of gathering more followers without the need to buy them. You can create, for example, a “Comment Contest” by posting an image of your products and have followers post comments to enter. You can also ask your followers to posts images of your products to their profiles and whom ever receives more “likes” or comments is the winner of whatever you chose the prize to be. Checkout some more Pinterest contests ideas here.
Regardless of the type of services your business offers, Pinterest allows you to show everything you’re capable of doing so your business can attract more potential clients. A “Hair Salon”, for example, can show off their different cuts while a “Flower Shop” can upload images of their seasonal and most beautiful flowers on sale. The main key for the success of your business in this platform is by choosing the best images you can upload and share them with your followers, if they like it, they will share it with their friends and so on, and you never know if it goes viral.
Offer discounts and offers
A well known formula tested in different social networks, and thus also on Pinterest, is by offering your followers exclusive discounts and real time special deals; they will appreciate it. One of the best ways to motivate your followers is by creating promotions and trivias, this method, if well applied, can certainly bring you more potential followers that in the long run will convert into potential clients. It’s always important to give people a reason to follow you either by the quality of your images or your special offers on your business products.
One of the main benefits of nowadays social media platforms is the constant coexistence with users, who, in real time, are able to make complaints, give hints, propose contests ideas. If your business is launching a new product into the market, you can afford to request the prior opinion of your followers who will give you a very important feedback. In addition, don’t forget to constantly review your company’s followers profiles to see what type of audience you are reaching and generate the best strategies to make them your clients.
If you’re planning an event, why not send an invitation of that event by Pinterest? This way users can obtain all the details of the upcoming events and meetings. Many business owners are already using Pinterest to organize events like for example; weddings, dinner parties or even by decorating their new homes and more.
Pinterest also allows businesses to create pages aimed at promoting their businesses online. Such pages can serve as a “virtual storefront”. In one case study of a fashion website, users visiting from Pinterest spent $180 compared with $85 spent from users coming from Facebook. These users spent less time on the company’s website, choosing instead to browse from the company’s pinboard.Further brand studies have continued to show Pinterest is more effective at driving sales than other forms of social media. In 2013, Pinterest introduced a new tool called ‘Rich Pins’, to enhance the customer experience when browsing through pins made by companies. Business pages can include prices of products, ratings of movies or ingredients for recipes
Brands who aren’t still using Pinterest to promote their businesses should definitely be considering the possible opportunities to work with this social media platform.
More ideas and tips are welcome via comments, trackbacks and @imelseda