Archive for July, 2013

The new member of the British Royal Family fails to overcome the records on Twitter of Obama or the Pope.

The birth of the new member of the British royal family has invaded all the media around the world and Twitter has not been left behind. With six global trending topics and with more than 25,300 tweets per minute, the news is looking for world records.

the royal baby According to official statistics of Twitter, the hashtag #Royalbaby, using to announce the birth of the son of the Duke of Cambridge, had been used more than 900,000 and it continues adding up every second.

Even when these figures sound exaggerated, they are much less when compared with other major international events of the last twelve months. By now, the re-election of President Barack Obama leads, with 237,000 tweets per minute last November, followed by the election of Pope Francisco with 132,000 per minute a few months ago.

By now, the royal baby gets a third position, an enviable figure for a child that almost reached the 1,000,000 tweets before even having a name which by the way was named George Alexander Louis. With this figure the #RoyalBaby hashtag on Twitter which  had been officially named by his doting parents Wills & Kate has managed to overcome Usain Bolt, a Jamaican sprinter widely regarded as the fastest person ever with 88,000 tweets per second, and the Spice Girls with the 116,000 last year.

Infographic about the benefits of social media marketing

Contrary to what many entrepreneurs think, Social Media Marketing requires time, resources and expertise.

The benefits of social media marketing are many… online exposure with local clients, can double website traffic, sharing of knowledge, lead generation, improved search engine ranking (SEO), brand awareness increases, direct customer feedback and customer service, and direct engagement with actual customers.

In this post we want to share a very informative Infographic created by Social Media Examiner about the top benefits achieved in social media in 2013.

benefits of social media marketing infographic