Why do so many companies use Twitter? In this article I’m gonna try to write about the key advantages of using Twitter as part of your social networking strategy in your business. Using Twitter can allow you to increase your market customers, retain existing customers and thereby increase sales.
But how? …
Twitter allows you to:
- Increase your customer base and increase your sales.
In case you don’t know it you can find many, many “twitter followers” (potential customers) through Twitter interested in the type of products or services you sell or offer, but do not yet know you exist. Don’t forget the huge market that you have in social networks, and Twitter is one of the fastest growing social networks in the internet.
- Establish stronger links with existing customers.
Many of your customers are (or will be ) on Twitter. Twitter lets you send tweets (140 character short and brief messages sent through Twitter) with important information for your target market. If you target your followers with good information, they will turn to you and buy your products or services when they need it.
- Announce sales promotions and special offers.
Twitter is an excellent communication channel. You can advertise promotions specifically for your followers on Twitter, generating a “buzz” (word of mouth marketing) to generate new followings among people who need your promotional offers at this time.
- Improve the ranking of your blog or website.
The tweets that lead to the articles of your blog will generate “inbound links”. And the incoming links are a little over 40% of the criteria for Google to position either a website (or blog)
- Communicate your latest news, conferences and events.
People who follow you are interested in the type of information you give, and the type of product you sell. For this reason, your Twitter followers may also be interested in your events.
- Viral marketing.
Twitter is viral and when you tweet something that a person will like it is most likely that another person from his or her followers will like it too. This way that person will forward your tweet to his audience, among whom there will be someone who also loved what you’ve written and in less that you know it your message can go viral over the net. A news item, event, promotion or an article you like, will pass swiftly “word of mouth”, or told how “Twitter”, “follower” to “follower.”
If you constantly send good information through your tweets, people will begin to know your Twitter name and “spend” your information. So, your “Twitter name” (a brand name, your business name or your personal name) will begin to be recognized in your field, and get good business or professional reputation.
- Get “feedback” from customers.
Being in touch with your customers through Twitter, they will tell you what they like about your product or give you recommendations or points of improvement.
- Analyze the competition.
You can see what is said on Twitter about your competitors looking at Twitter the name of your competitor to see who is talking about him and what they say. You can also go directly to your account and see how it interacts with its audience, or what information it provides.
- In conclusion, Twitter is a great marketing tool …
Twitter can help you access a larger market. But to get results, you should use Twitter as part of your social media plan (along with other online marketing tools) and use Twitter effectively.
For more articles like these and more interesting online marketing for your business or your marketing professional, I invite you to follow me on Twitter: http://twitter.com/socialmedia04
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