The importance of #Hashtags:

Hashtags have become a crucial part in almost every social media marketing strategy, but sometimes their worthless if you don’t use them in the best possible way according to the possibilities offered by each social network.

The primary purpose of a hashtag is to bring conversations on the same topic into a single thread to make it convenient for information consumers to view and compare ideas.

Luckily, QuickSprout has compiled an entire infographic in what to do and what should be avoided when using hashtags in major social platforms, such as Twitter, Instagram, Facebook and Google.

But before we dive deeper, the first thing that you should have clear is what exactly is a #Hashtag?. According to, Wikipedia, “a #Hashtag is a word or an unspaced phrase prefixed with the hash character (or number sign), #, to form a label”  and  is used to highlight keywords or topics within a social media status.

Let’s begin shelling off their different uses across the different social media networks:

1. How to use hashtags on Twitter:
The real use of hashtags really began on Twitter, and according to Wikipedia, it was a Google employee, Chris Messina, the first to use one with this Tweet back in 2007:

how do you feel about using # (pound) for groups. As in #barcamp [msg]?

—Chris Messina, (“factoryjoe”), August 23, 2007
Just take a look at Twitter to see how Tweets with hashtags receive twice the engagement against those who don’t post with hashtags, but according to statistics, it is recommended to use two hashtags maximum per Tweet:
  • Using more than 2 hashtags reduces the engagement a 17%.
  • The Tweets with 1 or 2 hashtags are 21% more engagement.
  • Users are 55% more likely to retweet when you include at least 1 hashtag.
  • Only 25% of the Tweets without hashtags are retweeted  against a 40% rate of retweets for those who have hashtags.
2. How to use hashtags on Instagram:
Instagram is a completely different ‘beast’ compared to Twitter in regards to the use of hashtags. In the selfie capital social network hashatgs are the Kings, and the most experienced users use them quite enough.
In fact, according to the below infographic, posts with more than 11 hashtags have more engagement than those posts with just a few hashtags. The following graphic shows you percentages of engagement depending on the number of hashtags:
In a nutshell: people love to follow the hashtags in Instagram, so don’t hesitate to use them.
3. How to use the hashtags on Facebook:
The use of hashtags in Facebook is relatively new, and the truth is that they are not as effective as on Twitter or in Instagram. Here is some data:
1-2 Hashtags – 593 interactions on average per post
3-5 Hashtags – 416 interactions on average per post
6-10 Hashtags – 307 interactions on average per post
10 Hashtags – 188 interactions on average per post
For many users on Facebook, the use of hashtags seems forced and unnatural. In addition, users on this social media platform often don’t find much on the basis of hashtags in this network, since for most users it is a novelty, and it is strongly recommended that you be prudent with the use of the hashgtags on Facebook.
4. How to use hashtags on Google+
Although the use of Google+ still has not expanded enough, the truth is that Google is including hashtags even when the user didn’t include any: You can also edit the hashtags and add your own, so it’s  clear that Google knows the importance and use of hastags.
In fact, Google hashtags can already be found by doing a simple search on Google. In addition, you can also add hashtags in reviews of posts and these will also appear in searches.
In conclusion, #hashtags are here to stay, so don’t be afraid to use them because they are an excellent method and tool to increase your overall traffic on social media platforms and beyond, but do so in a consistent way according to the performance they have in each social network following the following tricks:
The Ultimate Guide to Hashtags
Courtesy of: Quick Sprout

Why should you buy Twitter followers for your internet marketing campaigns???

Buying Twitter followers is a valid strategy to improve brand awareness. Using traditional methods, it is not easy to gain a thousand followers in a week. Many business startups have discovered that buying a few thousand followers from SEO companies is always worth the investment. This relatively new marketing technique is gaining popularity amongst small business owners. Internet marketers are well aware of the fact that Twitter is an important global marketing platform. Now they are educating more and more business owners that having hundreds of thousands or millions of followers on this social media site is like hitting gold mine.

SEO firms can help you optimize your brand’s web page by providing guidance and information on how to get a considerable following on the micro-blogging site. Many websites currently offer this kind of service. Nevertheless, before you start purchasing, here are four valid reasons to buy Twitter followers to convince you that it is indeed the best move for your company.

 

Your competitors already have thousands of followers on Twitter

Twitter is one of the hottest, trendiest, most pbuy twitter followersopular social media sites on the planet today. Most of the companies in your niche that are employing social media marketing strategies have already sought the services of sites that help them find and buy high quality Twitter followers. There are also services where any business owner can buy Twitter retweets and small business owners make the majority of their clientele. These are your competition. They are already interacting with potential customers while you are still posting tweets on a regular basis hoping to gain an audience.

You can afford it

One of the reasons why some small business owners do not resort to buying followers is they think it will cost them a lot of money. Contrary to popular belief, buying followers on Twitter does not cost a fortune. You might be surprised to know about the cheapest rates. You can get a thousand followers for only US$9 from pages like SocialMediaCombo.Net. If you are willing to invest around $118 then you are already gaining an equivalent of 25,000 followers. If you are wondering how the other companies in your niche hit 50,000 followers in one week, then they were willing to invest $225. If you want to gain more than a hundred thousand followers in a moment, shell out $420. Some companies even throw in free followers for each additional order. These professionally managed marketing and search engine optimization companies are Internet veterans, and their rates are quite affordable. They use relevant social media marketing research and your business can rely on them to provide you with the number of followers that you need. Are you willing to invest $5? Your Twitter account will already gain 500 followers for so little an investment.

You company will have improved search rankings and Internet visibility

Paying for low priced social media follower’s amount to huge returns, foremost of which is better Internet visibility. The more followers you have, the higher your rank on the top search engines. Social media optimization has worked for many other business startups, so there is no reason why it should not work for your own company, especially if you work very hard to make a huge impact online. Others may look at buying Twitter followers as taking a shortcut, but if it works for business, then there is no reason why you should not use an already proven method that will land you on page one of Google search results.

You are worth following

Social media marketing is an effective means of making your brand known. Because your company is offering consumers high quality products and services, do not think twice about buying a few thousand followers to boost brand awareness. No matter how you got the followers on your Twitter account, you should be confident that your company is worth following because you have worked hard for it. You are buying Twitter followers because everyone out there needs to know about your excellent offers.

These reasons should be enough to convince you to start seeking out SEO companies that can deliver what you require. You have been working very hard to put your business on the map and buying Twitter followers can help introduce your startup to more people who will benefit from patronizing you in the end.

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