The importance of #Hashtags:
Hashtags have become a crucial part in almost every social media marketing strategy, but sometimes their worthless if you don’t use them in the best possible way according to the possibilities offered by each social network.
The primary purpose of a hashtag is to bring conversations on the same topic into a single thread to make it convenient for information consumers to view and compare ideas.
But before we dive deeper, the first thing that you should have clear is what exactly is a #Hashtag?. According to, Wikipedia, “a #Hashtag is a word or an unspaced phrase prefixed with the hash character (or number sign), #, to form a label” and is used to highlight keywords or topics within a social media status.
Let’s begin shelling off their different uses across the different social media networks:
how do you feel about using # (pound) for groups. As in #barcamp [msg]?—Chris Messina, (“factoryjoe”), August 23, 2007
- Using more than 2 hashtags reduces the engagement a 17%.
- The Tweets with 1 or 2 hashtags are 21% more engagement.
- Users are 55% more likely to retweet when you include at least 1 hashtag.
- Only 25% of the Tweets without hashtags are retweeted against a 40% rate of retweets for those who have hashtags.