Discover 6 new ways you can use Pinterest to promote your business and get more clients!

Many entrepreneurs, who have just newly arrived in the social networks world, fall into the mistake of closing other possibilities. For example; by only creating accounts on the big three social media networks (Facebook, Twitter, and YouTube) and completely forgetting about the immense range of possibilities that other platforms such as Pinterest can offer their business. On this post I will try to cover 6 tips to use Pinterest for your business!

Pinterest is a community similar to Tumblr. This platform allows users to save photos on different boards and categorize them. If you own a business you can certainly use Pinterest to upload photos of your company’s products, for example, virtual catalogs, among other things. By creating a network environment to your profile, you can be able to generate enough interaction and feedback that will help you build loyalty among your followers with the same or even more power than Facebook.

6-ways-to-use-pinterest-to-promote-your-business Posted below are six ways in which you can start using Pinterest to promote your business!:

Sell

The most obvious use of Pinterest from a business perspective is to sell their products. Your business can use Pinterest to redirect users to your online store by uploading your product images including its prices. Home, arts and crafts, style/fashion, and food, are the most popular boards among this social network. The key is to get the attention of your Pinterest followers by uploading attractive images.

Contests

Another way a business can use Pinterest for its benefit is by creating a contests on this platform. Contest are also a fantastic way of gathering more followers without the need to buy them. You can create, for example,  a “Comment Contest” by posting an image of your products and have followers post comments to enter. You can also ask your followers to posts images of your products to their profiles and whom ever receives more “likes” or comments is the winner of whatever you chose the prize to be. Checkout some more Pinterest contests ideas here.

Show yourself

Regardless of the type of services your business offers, Pinterest allows you to show everything you’re capable of doing so your business can attract more potential clients. A “Hair Salon”, for example, can show off their different cuts while a “Flower Shop” can upload images of their seasonal and most beautiful flowers on sale. The main key for the success of your business in this platform is by choosing the best images you can upload and share them with your followers, if they like it, they will share it with their friends and so on, and you never know if it goes viral.

Offer discounts and offers

A well known formula tested in different social networks, and thus also on Pinterest, is by offering your followers exclusive discounts and real time special deals; they will appreciate it. One of the best ways to motivate your followers is by creating promotions and trivias, this method, if well applied, can certainly bring you more potential followers that in the long run will convert into potential clients. It’s always important to give people a reason to follow you either by the quality of your images or your special offers on your business products.

Feedback

One of the main benefits of nowadays social media platforms is the constant coexistence with users, who, in real time, are able to make complaints, give hints, propose contests ideas. If your business is launching a new product into the market, you can afford to request the prior opinion of your followers who will give you a very important feedback. In addition, don’t forget to constantly review your company’s followers profiles to see what type of audience you are reaching and generate the best strategies to make them your clients.

Organize events

If you’re planning an event, why not send an invitation of that event by Pinterest? This way users can obtain all the details of the upcoming events and meetings. Many business  owners are already using Pinterest to organize events like for example; weddings, dinner parties or even by decorating their new homes and more.

Business pages

Pinterest also allows businesses to create pages aimed at promoting their businesses online. Such pages can serve as a “virtual storefront”. In one case study of a fashion website, users visiting from Pinterest spent $180 compared with $85 spent from users coming from Facebook. These users spent less time on the company’s website, choosing instead to browse from the company’s pinboard.Further brand studies have continued to show Pinterest is more effective at driving sales than other forms of social media. In 2013, Pinterest introduced a new tool called ‘Rich Pins’, to enhance the customer experience when browsing through pins made by companies. Business pages can include prices of products, ratings of movies or ingredients for recipes

Brands who aren’t still using Pinterest to promote their businesses should definitely be considering the possible opportunities to work with this social media platform.

More ideas and tips are welcome via comments, trackbacks and @imelseda

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Vine, the most used video sharing app of 2013 and the most downloaded free app in the IOS App Store allows users to capture a six second video from any smart phone. We already made a post about what is Vine and how it works. In this post I will write about a few creative ways that businesses can start using from Twitter’s video app for their benefit. But, can you really deliver value in six seconds?

using vine  Geotags:
Something I find real useful in Vine is that you’re able to geotag your videos. That means that your workplace can create a Vine video and mark the video with a specific location, which is an advantage not offered by other similar sites like Instagram and Pinterest.

If you’re having a business event that you want people to attend, you can use the six seconds of video to create something memorable, then use the geotag as a way of getting people to come to your event, all in just a few seconds.

Remember, the more creative, original and artistic you are, the better your customers will remember your video.

Use Vine as a new social media tool:
For brands that are already involved in social media, Vine can become an excellent addition to use in conjunction with other networks such as Twitter and Facebook. This will help your business attract new customers, promote products, contests, etc.

Its easy to get your followers involved:
The nice thing about the six seconds is that it is easier for brands to invite their users to make videos of their products. This strategy, if intelligently done, can boost your marketing and improve the reputation of your products or services.

Offer information:
Your clients will always have questions! Use Vine and share with your clients how X or Y product is manufactured, share videos from your company answering questions of your products, share the history of the brand or talk about its CEO. People #LOVE these insights from a company!

Take advantage of Vine during the holidays:
With the easiness of creating a Vine video you can create content related to the holidays and get your brand involved during the major days of the year. Show your Vine followers how your company celebrates Christmas, shoot a video about your new summer products, spring offers, etc.

Vine can be used to present new products:
The visual inspiration greatly helps to get users excited about a new product or a new brand launch. You can easily improve your business strategies using Vine by offering exclusive videos to your followers presenting sneak peeks of the product your company’s about to launch, events and much more.

Humanize your brand:
With Vine, companies and brands have an opportunity to humanize social networks making indoor videos of workplaces and employees, recruitment videos, etc.

Promote a contest:
A short video accompanied by a #hashtag is what it takes to make a contest. Users should only be able to send the video along with the #hashtag using your product or telling creative stories using Vine.

Finally, Vine’s an excellent way to tell people about what your business is all about? Use Vine video to give people a taste of that.

What else have you found works for businesses using Vine?